COCA-COLA - An ILLUSTRATED HISTORY 1978 BOOK

Updated September 24, 2026

AVAILABLE FOR SHIPPING or LOCAL PICKUP > Coca-Cola: An Illustrated History by Pat Watters, published by Doubleday in 1978. This substantial hardcover volume contains 288 pages and traces the history of Coca-Cola from Dr. John Pemberton’s creation of the drink in Atlanta in 1886 through the company’s development into an international brand. The book explores the people, bottlers, advertising campaigns, corporate expansion, merchandising and business decisions that shaped the company, including the roles of Asa Candler, Robert Woodruff and the early Coca-Cola bottling system. Extensively illustrated in black and white with historical photographs, period advertising, bottles, signs, delivery equipment, soda-fountain imagery and other archival material documenting the growth of one of America’s most recognizable consumer brands. Hardcover retains the original illustrated dust jacket featuring a dramatic condensation-covered Coca-Cola bottle to the front, with the alternate white jacket design beneath displaying the familiar red Coca-Cola script and period street-vendor photograph. Published as an independent historical account rather than a company-issued promotional book, the jacket itself describes the work as an unauthorized behind-the-business history of Coca-Cola’s rise from a Southern soft drink to international success. A desirable reference and display book for collectors of Coca-Cola advertising, soda fountain memorabilia, bottles, signs, American advertising history and corporate Americana. CONDITION REPORT > A seemingly well preserved example ~ Perhaps typical and minor elements relative to age, handling and material.

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