Vintage Moosehead Beer Reverse-Painted Glass Adver

Updated September 18, 2026

This auction ended on October 4, 2026. See upcoming auctions from Oakwood Auctions.

Lot number	567
Estimate	50.00 - 75.00 USD
Auction	October Art & Collectibles- 2-DAY Auction
Date	October 4, 2026 at 11:00 PM EDT
Auction house	Oakwood Auctions
Location	Stouffville

An original vintage Moosehead Beer reverse-painted glass advertising mirror representing one of the most recognizable and enduring images in Canadian brewing history. Featuring the celebrated Moosehead logo centered above the iconic "Quality & Tradition" banner, the composition combines richly saturated emerald green, vibrant red, metallic silver mirrored glass, and bold commercial typography to create a striking period advertising display that immediately evokes the golden era of brewery promotion. Measuring an impressive 26 1/2 x 26 1/2 inches overall including the frame, the piece possesses exceptional wall presence and remains equally at home in a refined breweriana collection, historic tavern setting, restaurant, home bar, or Canadian advertising display. Founded in Saint John, New Brunswick in 1867, Moosehead Breweries stands as Canada's oldest continuously independent brewery and remains one of the nation's most historically significant brewing companies. Original advertising displays bearing its iconic moose emblem have become increasingly sought after as collectors continue to pursue authentic examples of Canadian breweriana, particularly those produced for licensed establishments during the twentieth century. Reverse-painted glass mirrors occupy a particularly desirable niche within the category, combining functional commercial design with decorative artistry in a format that was intended to withstand decades of public display while promoting one of Canada's most enduring consumer brands. The present example exemplifies the bold visual language that made brewery mirrors an indispensable fixture of hotels, taverns, lounges, and licensed establishments throughout Canada. The dramatic central moose portrait, dimensional lettering, and mirrored field produce a display that remains instantly recognizable to generations of collectors and beer enthusiasts alike. Pieces of this caliber appeal across multiple collecting disciplines, including breweriana, vintage advertising, Canadian historical memorabilia, hospitality antiques, country store advertising, pub collectibles, and interior design focused on authentic commercial Americana and Canadiana. Condition is consistent with age and long-term display, exhibiting light scratches and scattered surface wear to the mirrored field together with expected signs of handling that neither diminish the visual impact nor the authenticity of this period advertising piece. The graphics remain strong, vibrant, and highly displayable.

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