1950s Coca-Cola Porcelain Button Advertising Sign
Updated August 8, 2026
| Lot number | 52 |
| Estimate | 300.00 - 10,000.00 USD |
| Category | Pottery, China & Glass |
| Auction | Advertising, Signs, Antique & Collectibles Auction 08/18/26 |
| Date | August 18, 2026 at 12:58 AM EDT |
| Auction house | Esquis Auctions |
| Location | Wheeling, Illinois |
Vintage 1950s Coca-Cola porcelain "button" advertising sign featuring the iconic image of a hand holding a classic contour Coca-Cola bottle against a white background. This convex porcelain enamel sign was produced for retail display and remains one of the most recognizable Coca-Cola advertising designs of the mid-20th century. Displays vibrant original colors with scattered chips, edge wear, and porcelain loss consistent with age and use. A classic piece of soda advertising and Americana, ideal for Coca-Cola and general advertising collections. Measures 16" diameter.
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