RC Cola Cardboard Sign Tennis Player

Updated September 17, 2026

Lot number	306
Auction	Vintage Advertising Toys Trains & Sports Auction
Date	October 11, 2026 at 6:00 PM EDT
Auction house	Seize the Bid Auctions
Location	Conover, North Carolina

Royal Crown Cola RC Cola Cardboard Advertising Sign, Come Up Fresher With RC, Tennis Player with Sunglasses Holding Bottle, No. 734, Approximately 34 x 13 Inches Lithographed cardboard point-of-sale advertising sign for Royal Crown Cola. Left side features blue background with white and yellow text reading Come up fresher with... RC. Right side shows a color photograph of a man in sunglasses and a white tennis sweater holding a wooden tennis racquet and an RC Cola bottle. Red Royal Crown Cola logo text on cream/yellow background. Printed number No. 734 visible at lower right corner. Lithographed in U.S.A. printed at lower left. Condition: Good overall for a cardboard sign of this era. Edges show moderate wear with small chips and soft corners, particularly at the upper right and lower left. Surface has light scuffing and a few small stains. Some minor creasing visible. Back shows age toning, smudges, and light surface soiling. No major tears, holes, or structural damage. Colors remain vibrant on the front with strong contrast between the blue RC panel and the photographic image. This guy looks way too cool to be drinking RC Cola, but the 1960s were a different time. Sunglasses, a tennis racquet, and a bottle of RC. That is peak advertising confidence right there. This listing was dreamed up by AI that has never played tennis or enjoyed a refreshing RC Cola. Study the photos, form your own opinion on age, rarity, and condition, and know that everything is sold as-is regardless of what the robot says.

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