1927 Toy Coca-Cola Town Papercraft Cut-Out Sheet
Updated August 8, 2026
| Lot number | 162 |
| Estimate | 100.00 - 10,000.00 USD |
| Category | Toys & Collectibles |
| Auction | Advertising, Signs, Antique & Collectibles Auction 08/18/26 |
| Date | August 18, 2026 at 12:58 AM EDT |
| Auction house | Esquis Auctions |
| Location | Wheeling, Illinois |
Original vintage 1927 Coca-Cola "Toy Coca-Cola Town" promotional cut-out sheet, produced by the Coca-Cola Company as a children's advertising novelty. The colorful uncut sheet was designed to be cut, folded, and assembled into a miniature Coca-Cola-themed town, complete with storefronts, refreshment stands, automobiles, delivery truck, traffic officer, and numerous period Coca-Cola advertising signs. Printed instructions appear at upper right, while the lower margin is marked "Copyright 1927 by Coca-Cola Company." An appealing early piece of Coca-Cola advertising combining period graphics, automobiles, architecture, and promotional imagery. Shows age-related toning, creases, edge wear, small tears and other handling wear. Remains uncut. Please review photos carefully for condition. 15" x 10".
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