1940s Pepsi-Cola "Pepsi & Pete" Store Display Sign

Updated August 8, 2026

Lot number8
Estimate100.00 - 10,000.00 USD
AuctionAdvertising, Signs, Antique & Collectibles Auction 08/18/26
DateAugust 18, 2026 at 12:58 AM EDT
Auction houseEsquis Auctions
LocationWheeling, Illinois

Vintage 1940s Pepsi-Cola double-sided die-cut cardboard store display featuring the iconic "Pepsi & Pete" deliverymen flanking a six-pack of Pepsi-Cola bottles. The display advertises "6 Bottles 25c Plus Deposit" with the slogan "Bigger Better," promoting 12-ounce bottles. Brightly printed in the classic Pepsi red, white, and blue color scheme, this eye-catching point-of-sale advertising piece was designed for grocery and beverage retailers. Displays vivid original graphics. Measures 21" x 15".

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