1958 Schlitz Beer Lighted Advertising Sign
Updated September 26, 2026
| Lot number | 76 |
| Auction | Vintage Breweriana, Advertising, Antiques & Ephemera |
| Date | October 7, 2026 at 6:00 PM CDT |
| Auction house | Dust Factory Auctions LLC |
| Location | Baraboo, Wisconsin |
A vintage 1958 Jos. Schlitz Brewing Company illuminated advertising sign featuring a scenic country landscape with a barn, silo, and lake. The lower beveled frame displays raised red lettering and the printed slogan "move up to quality Schlitz move up to Schlitz." Marked along the bottom border "FORM 548 1958, JOS. SCHLITZ BREWING COMPANY, MILWAUKEE, WIS., U.S.A. THE BEER THAT MADE MILWAUKEE FAMOUS." Complete with translucent top insert track, rear keyhole hanging slots, and standard two-prong electrical power cord.<br><br>Schlitz, breweriana, beer sign, lighted bar sign, 1950s, Milwaukee, advertising, tavern, mid-century<br><br>Dust Factory Auctions offers antique and vintage items that proudly display the natural signs of their age and previous use. We strive to photograph all lots clearly to show the true nature of the items (as images are critical to the description), but please understand we may occasionally miss flaws. For this reason, all items are sold "as-is"; we provide no guarantee or warranties concerning their condition, authenticity, or age. We strongly encourage you to review all photos closely and do your own independent research, as your bid signifies acceptance of these terms.
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