Unreasonable Hospitality Book

Updated September 25, 2026

This auction ended on October 1, 2026. See upcoming auctions from Garnet Gazelle.

Lot number	634A
Auction	$1 Start Bids: Home Goods, Tons Of Bedding & More! SHIPS!
Date	October 1, 2026 at 10:59 AM CDT
Auction house	Garnet Gazelle
Location	Houston, Texas

This book explores how Will Guidara transformed Eleven Madison Park from a struggling two-star brasserie into a world-renowned restaurant through radical reinvention, collaboration between kitchen and dining room, and personalized service. It shares stories of memorable gestures, including arranging a Central Park sledding trip for a family who had never seen snow and creating a beach-themed dining room for guests whose vacation was canceled. The author also examines how intentional praise, thoughtful criticism, ownership, and generosity can strengthen teams and solve difficult business challenges. Drawing on experiences with restaurant leaders such as Daniel Boulud and Danny Meyer, the book presents hospitality as a mindset that can help organizations turn routine interactions into meaningful experiences. Weight: 12.3 ounces. Keywords: leadership, restaurants, management, service, memoir

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