Vintage Coca-Cola Salesman Manual Binder
Updated September 19, 2026
| Lot number | 239 |
| Auction | Lancaster County Multi Estate Auction 10/2-10/18 |
| Date | October 18, 2026 at 7:30 PM CDT |
| Auction house | John Carl Auction Company |
| Location | LITTLE ROCK, Arkansas |
This auction lot features a rare vintage Coca-Cola salesman pocket training manual housed in a textured green seven ring binder with a prominent central Drink Coca-Cola logo insert. The interior pages showcase vibrant mid-century advertising graphics detailing product profit breakdowns, market strategies, and equipment specifications including Westinghouse BV-240 coin-operated coolers. The binder exhibits noticeable scuffing along the spine edges, light surface wear to the exterior covers, and some edge wear and light yellowing to the internal paper pages from age, though all text and illustrations remain bright and fully legible.
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