WWII Era Pepsi-Cola Ephemera Collection

Updated September 17, 2026

Lot number321
CategoryFirearms & Militaria
AuctionVintage Advertising Toys Trains & Sports Auction
DateOctober 11, 2026 at 6:00 PM EDT
Auction houseSeize the Bid Auctions
LocationConover, North Carolina

WWII Era and 1940s Pepsi-Cola Advertising Ephemera Collection, "Recorded Message From Your Man in Service" Mailer Envelope, "Pepsi-Cola Steps Out" Round Cardboard Bottle Hangers with "Big 10 oz Glass Five Cents", Sparkling Pepsi-Cola 12 FL OZ Canadian Label, "More Bounce to the Ounce" Matchbook Card, "Drink Pepsi-Cola Ice-Cold" Bottle Cap Napkin, "This is Your Pepsi-Cola Spot" Shelf Talker Incredible collection of WWII-era and 1940s Pepsi-Cola ephemera including: (1) WWII "Recorded Message from your Man in Service" mailer envelope, courtesy of Pepsi-Cola Company, addressed from Henry C. Bryant Cox (A.B. SS Dame Addams, c/o FPO San Francisco) to Miss Dorothy Parson in Emporia, Virginia. (2) Three "Pepsi-Cola Steps Out" round cardboard bottle hangers/coasters reading "Big 10 oz Glass, Five Cents." (3) One "Sparkling Pepsi-Cola 12 FL OZ" label from Pepsi-Cola Company of Canada. (4) One "More Bounce to the Ounce!" matchbook/promotional card in cellophane wrapper. (5) One "Drink Pepsi-Cola Ice-Cold" bottle cap shaped napkin/transfer. (6) One "This is Your Pepsi-Cola Spot!" paper shelf talker with adhesive back. Condition: The WWII mailer has water staining and wear but remains intact with visible postmark and addresses. Round hangers are in fair condition. Matchbook is worn. Shelf talker has dried adhesive on reverse. Canadian label is fragile but intact. Pepsi sent these record mailers to servicemen during WWII so they could record messages home. The fact that this envelope survived 80+ years with a real soldier's name on it is genuinely remarkable. This description was generated by artificial intelligence that never served in WWII or drank a 5-cent Pepsi. Study the photos, use your own knowledge to determine exactly what each piece is, and bid accordingly. Everything sold as-is.

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