Early Coors Porcelain Advertising Plaque
Updated September 15, 2026
This auction ended on September 24, 2026.
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| Lot number | 9298b |
| Category | Pottery, China & Glass |
| Auction | Bean and Bean Auctions Sept 24th Antique and Estate Auction |
| Date | September 24, 2026 at 6:00 PM MDT |
| Auction house | Bean & Bean Auctions |
| Location | Loveland, Colorado |
This early Coors porcelain advertising plaque showcases the iconic branding of Coors Beer, emphasizing its use of Rocky Mountain spring water. The front features bold lettering, vibrant colors, and a detailed depiction of a mountain stream, encapsulating the heritage of Coors' brewing tradition. The reverse shows wear consistent with age, with old mounting fixtures still attached. A testament to early 20th-century marketing and collectible brewing history.
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