Rolex Datejust 31 278274 Steel White Gold Azzurro Floral Dial
Updated September 8, 2026
This auction ended on September 13, 2026.
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| Lot number | 0098 |
| Estimate | $16,500 - $17,900 |
| Opening bid | $25 |
| Category | Jewelry & Watches |
| Auction | PRICE DROP | AUTHENTIC ROLEX & PATEK WATCHES |
| Date | September 13, 2026 at 7:00 PM EDT |
| Auction house | Serenity Gallerie |
| Location | Saint Petersburg, Florida |
The Rolex Datejust 31, Reference 278274, is an elegant expression of classical horology and modern artistry. Featuring an enchanting Azuro Floral dial, the timepiece is framed by a signature white
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