JDS TRUE COLORS M2

Updated September 2, 2026

This auction ended on September 7, 2026. See upcoming auctions from Gene Steiner Management.
Lot number36
Auction9th Annual East Side Farm and Guests Hereford Production Sal
DateSeptember 7, 2026 at 4:00 PM EDT
Auction houseGene Steiner Management
LocationLebanon, Ohio

Reg#: 44602312 Birthdate: 3/19/24 Tattoo: RE JDS/LE M2 Remarks: I keep asking myself, “Why do I keep selling these good True Sensation daughters?” True Colors is doing a great job with her March heifer calf by JDS Excalibur is a Keeneland out of a Equinox daughter, two pedigrees from the Hausner Cattle Company program many of you are familiar with. A little bit of “you can’t keep them all” and “we still have the factory” makes offering this exciting pair a little easier to live with. Sells exposed to C SHR 2111 Tohono 4130, 2026 NWSS Reserve Champion Polled Hereford Bull. Breeding details available closer to sale day.

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