Unusual 1968 Hanging Coca-Cola Checkout Sign
Updated August 26, 2026
| Lot number | 931 |
| Estimate | 200.00 - 300.00 USD |
| Auction | Antiques, Americana, and Advertising Auction - Day 3 |
| Date | September 11, 2026 at 3:30 PM EDT |
| Auction house | John M. Hess Auction Service, Inc. |
| Location | Manheim, Pennsylvania |
4-tier adjustable hanging advertising sign featuring Coke and Sprite. Meant to hang in the cash register area of the dime store or diner as an inducement to buy more Coke with their hamburgers and hot dogs. Marked "The Coca-Cola Company I-68". Each strip sign is made from cardboard and held in a mid-century-modern-type metal frame with a gold-plated finish which hooks onto the sign above it. Each section, 9 1/2"H x 26"W Corner damage and bumps to cardboard sign, wear to finish on metal frames.
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