Vintage Horlicks Cola Malt Advertising Poster
Updated August 22, 2026
This auction ended on August 30, 2026.
See upcoming auctions from MC Auction House.
| Lot number | 60 |
| Auction | Vintage Ephemera Valentines Postcards |
| Date | August 30, 2026 at 7:00 PM CDT |
| Auction house | MC Auction House |
| Location | Ozark, Missouri |
Original vintage Horlicks advertising poster promoting the "Malt-of-the-Month – Cola Malt." This eye-catching soda fountain advertisement features a smiling child enjoying a malt and the headline "New Flavor Sensation!" along with the slogan: "Horlicks malted milk served with cola flavor at your soda fountain—Try it!" Designed for point-of-sale display, the reverse retains the original grid layout used for mounting or display purposes. A scarce piece of mid-century soda fountain and dairy advertising that would display beautifully framed. Perfect for collectors of Horlicks memorabilia, soda fountain advertising, pharmacy collectibles, or vintage food and beverage advertisements.
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