30s Coca-Cola Delivery Truck Radiator Reverse Sign
Updated August 8, 2026
| Lot number | 115 |
| Estimate | 300.00 - 10,000.00 USD |
| Auction | Advertising, Signs, Antique & Collectibles Auction 08/18/26 |
| Date | August 18, 2026 at 12:58 AM EDT |
| Auction house | Esquis Auctions |
| Location | Wheeling, Illinois |
Original Coca-Cola delivery truck radiator script emblem dating to the 1920s-1930s. Constructed of cast aluminum in the iconic flowing Coca-Cola script, this large emblem was designed for mounting to the radiator shell of an early company delivery vehicle. The piece retains an older red painted finish and displays the classic styling associated with Coca-Cola's fleet advertising during the early automotive era. Radiator emblems of this size and form have become highly desirable among collectors of Coca-Cola advertising, automobilia, and transportation memorabilia. The lightweight aluminum construction, mounting holes, and distinctive script design make it an impressive display piece suitable for wall mounting or inclusion in an advanced advertising collection. Exhibits age-appropriate wear, scattered paint loss, oxidation, and surface patina consistent with decades of use and display. An outstanding early Coca-Cola advertising artifact with strong visual appeal. Measures approximately 24" x 7" x 3/4".
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