Essential Guide to Marketing Planning
Updated August 8, 2026
| Lot number | 261 |
| Estimate | 100.00 - 105.00 USD |
| Auction | Summer Auction |
| Date | August 12, 2026 at 6:00 PM CDT |
| Auction house | BurbleBids |
| Location | Cheyenne, Kansas |
New/Mint condition book. Just shy of seventy, Alex Witchel's brilliant, adoring, ultra-capable college professor mother began to exhibit undeniable signs of dementia. She became forgetful and easily agitated. She gave the same lecture twice, and was forced to retire. How did her brilliant, adoring, ultra-capable, ace reporter daughter cope? At first with denial: If something was broken, well, with the best medical help money could buy they would figure out how to fix it, and restore Mom to all her former sharpness and glory. Even as medical reality undid that hope, the habit of longing persisted in its most primal form: "As my mother began the torturous process of disappearing in plain sight, I retreated to my kitchen, trying to reclaim her at the stove. Is there any contract tighter than a family recipe?"But while reproducing the perfect meatloaf was no panacea, it helped Alex to come to terms with her predicament, the increasingly common phenomenon of "ambiguous loss" - loss of a beloved one who lives on. Gradually she developed a deeper appreciation for all the ways the parent she was losing lived on in her. Her mother's discipline, love of truth, and before-her-time independence, along with her top two Commandments - "May you be brilliant" and "Tell me everything that happened today" - were destined to breed a crack journalist. And, Alex came to see, the boundless hope and love with which she was raised allowed her to become a loving wife and stepmother, transcending the essential loneliness that her mother, crippled both physically and emotionally in childhood, never quite shed. And when grief and helplessness became overwhelming, it was her mother, her steel-trap mind grasping just how it was coming undone, who helped her to accept the inevitable. "'There's nothing you can do because it's not up to you,' she would say. 'You're here with me now. That's enough.'". Manufacturer: Financal Times Management. Each item listed must meet the Reserve Price, if any, in order for it to be Sold to the Bidder. So to improve your odds of winning, increase your bid to get it above the reserve amount. The winner will be declared if the Bidder is the highest Bidder at or above the threshold Reserve Price. Please note that if you see the notice "May Have Won", it does not mean the Bidder has won unless the Reserve Price has been met. Only then is the winner declared.
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