2004 Shark Tale Activision Retail Store Display

Updated August 7, 2026

Lot number2999
AuctionHuge Toy Sale from The Archive Auction
DateAugust 19, 2026 at 7:00 PM EDT
Auction houseThe Archive Auction LLC
LocationLANSDALE, Pennsylvania

Original 2004 Shark Tale DreamWorks Activision Retail Store Display Promotional Poster 30" x 36” Offered is an original 2004 "Shark Tale” retail store display promotional poster, produced by Activision to promote the release of the official video game based on DreamWorks’ hit animated film. Measuring approximately 30” x 36”, this colorful official promotional display features Oscar, the film’s charismatic hero, with a menacing shark looming in the background beneath the iconic DreamWorks Shark Tale logo. The poster includes the official ESRB rating and Activision branding and was produced for in-store advertising during the game’s 2004 launch. Originally distributed to video game retailers, these promotional displays were not available for retail purchase, making surviving examples increasingly difficult to locate more than two decades later. Features: * Original 2004 retail promotional display * Measures approximately 30” x 36” * Official Shark Tale video game advertising poster * Based on the DreamWorks animated feature film * Published by Activision * Produced for retail point-of-purchase (POP) display * Vibrant character artwork featuring Oscar and the shark silhouette * Great display piece for DreamWorks, PlayStation, Xbox, GameCube, and retro gaming collections An excellent piece of sixth-generation video game advertising and a fun crossover collectible for fans of DreamWorks animation and early 2000s gaming.

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