1966 7up First Against Thirst Emb. SST Sign w/ Logo
Updated August 6, 2026
| Lot number | 0374 |
| Estimate | $25 - $500,000 |
| Opening bid | $25 |
| Auction | Rustbelt Americana Advertising Auction |
| Date | August 7, 2026 at 2:00 PM EDT |
| Auction house | Richmond Auctions |
| Location | East Moline, Illinois |
SST embossed crimped edge sign has day one color and shine. The display is exceptionally clean with minor surface imperfections. The perimeter has a few light fine scratches in the green with light
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