1961 Coca Cola "Enjoy that Refreshing New Feeling" SST Sign w/ Bottle
Updated August 6, 2026
| Lot number | 0368 |
| Estimate | $25 - $500,000 |
| Opening bid | $25 |
| Auction | Rustbelt Americana Advertising Auction |
| Date | August 7, 2026 at 2:00 PM EDT |
| Auction house | Richmond Auctions |
| Location | East Moline, Illinois |
SST self-framed sign has excellent color and shine. The display is very clean overall with a few minor surface imperfections. The perimeter has small scuffs, paint chips and minor bends along the
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